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A significant portion of internet traffic consists of spam and bots. Estimates vary, but here are some key insights:
- Bot Traffic: Studies suggest that 42% to 50% of all internet traffic comes from bots (both good and bad).
- Good bots (e.g., search engine crawlers, chatbots) account for about 17%–20% of traffic.
- Malicious bots (e.g., spammers, scrapers, fraud bots) make up around 25%–30%.
- Email Spam:
- Spam makes up 45%–85% of all email traffic, depending on the source.
- Billions of spam emails are sent daily, most involving scams, phishing, or advertisements.
- Social Media & Comments:
- Some platforms see 10%–30% of interactions from bots.
- Spam comments, fake accounts, and automated engagement are common.
In short, nearly half of the internet is non-human traffic, with a large portion being spam or malicious activity.
